SimplifiedDashboards

The work · case studies

Every one of these clients still works with us.

Eight engagements. Specific numbers. Real decisions unlocked. These aren’t portfolios or testimonials — they’re the ground truth of what happens after the call.

  1. 01

    Coaching

    The Commission Cycle Took 20 Days. Reps Didn't Know What They'd Earned Until the 20th.

    A 50-rep coaching company. A commission system built on five spreadsheets and three people who all had to agree.

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    Commission cycle

    20 days → 1

  2. 02

    Real Estate Coaching

    1 in 3 Leads Was a Duplicate. Nobody Knew.

    One in three leads in a 60,000-lead CRM was a duplicate — so close rate, cost per lead and conversion were all wrong at the same time. Here's how we found it, and what changed after.

    Read the case study

    Phantom pipeline

    33%

  3. 03

    Wellness Coaching

    50 Sales Reps. 50 Google Sheets. Zero Idea Who Was Winning.

    From manager impressions to a live rep leaderboard, kickoff to live in one week. Fifty reps ranked on verified numbers instead of fifty Google Sheets.

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    One week to live

    50 reps ranked

  4. 04

    Wellness Coaching

    90% of Sales Reps Had Split Performance Data. Nobody Knew It.

    When the same rep's numbers live in two systems, you're managing a fiction. Here's what it looked like — and what changed.

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    Identity mismatches

    90% split

  5. 05

    Real Estate Coaching

    Every Lead Became an Opportunity. Their Close Rate Was a Guess.

    When your CRM auto-converts every lead to an opportunity, your close rate is meaningless. We rebuilt the funnel logic from the ground up.

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    From unlimited

    7 statuses

  6. 06

    Real Estate Coaching

    Four Months to Trust the Numbers Again.

    Five dashboards in four months, built on the source-to-cash pipeline underneath them. Here's what made this one stick.

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    Revenue change

    +32% revenue

  7. 07

    Performance Marketing Agency

    They Sold Reporting They Didn't Have to Build. MRR Went Up 30%.

    Magic Agency. We built the data and automation layer; they packaged it as a service to their own clients and added 30% to monthly recurring revenue without hiring a delivery team.

    Read the case study

    Agency MRR

    +30%

  8. 08

    Performance Marketing Agency

    Email Was Taking Credit for 43% of Orders Facebook Ads Produced.

    Magic Agency could not give clients a straight answer on what produced revenue, because attribution broke between the ad platform and the store. Rebuilt, it showed 43% of orders had been credited to email when Facebook ads were the real source.

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    Lost attribution

    43%

Thirty minutes on a call is enough to map what yours would look like.